Prestige For ‘Lesstige’: The Minimalist Man

I genuinely believe that when movies are made about the mid-2010s in the future, we will be nostalgically remembered for minimalist style. In an era where we’ve become increasingly obsessed (perhaps even unhealthily) with streamlining and simplifying our day to day life through apps that make labour easier and food products that make eating unnecessary, this aesthetic has become ubiquitous with our current cultural moment. But while a minimalist wardrobe can make dressing in the morning a simple task, it doesn’t mean it has to be boring. For men, whose possible choices of traditional clothing items are considerably more conservative than what you can find in womenswear, minimalism provides opportunities for modest guys to experiment with new silhouettes without appearing gawky.

Prestige:

Ironically, despite the frugality one would expect from a minimalist attire, the landmark minimalist brands in the men’s fashion world tend to be fairly expensive and luxurious. Acne Studios, Our Legacy, CMMN SWDN, and wings+horns all produce beautiful clothes, but are by no means accessible brands.

Acne Studios

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The Acne Gibson Jacket is the classic leather jacket paired down to its basic elements. It’s gorgeous, but it’ll cost you a cool $2000

Acne got its fame as a brand that made raw denim jeans (and only jeans) that were meticulously crafted and simple in opposition to the popular styles of the late 1990s. Today, Acne is one of the most popular brands associated with minimalism. Its garments, with their playful proportions and nuanced colourways, have become ubiquitous with luxe-minimalist style.

Our Legacy

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Our Legacy’s smart take on the denim jacket switches it up with a zipper. It’s cool af, but it’s also over $400.

Our Legacy, another Swedish label, focuses on modern interpretations of vintage menswear with a workwear influence. The brand’s items emphasize high quality construction and masculine sensibilities.

CMMN SWDN

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This half-zip jumper from CMMN SWDN features an eye-catching circular slider. It also sells for an eye-catching $350.

 

Drawing from youth cultures, CMMN SWDN remakes classic menswear items with a new sense of what defines masculine-style dress.

wings+horns

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I love the wings+horns leather trainer. They’re also over $550.

A made in Canada brand (!!!) with a Japanese influence, wings+horns meticulously weaves Japanese production philosophy with style that takes influence from Canada’s natural and urban landscapes. Unapologetically masculine, wings+horns make basic items look as tough and atypical as the mountains and concrete that inspire them through subtle detailing.

 

Lesstige

Dressing like a minimalist doesn’t mean you have to break your bank. Lots of brands make lower priced items that are similar to those from the luxury market (a benefit of consuming a style that bases itself on being simple).

COS

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COS minimal wool topcoats sell for $350 in comparison to similar styles from Acne priced at over $1000

Although there’s only two location for H&M’s sister store in Ontario at the moment, I’d recommend anyone in Toronto to take a trip to their Canadian flagship location on Bloor Street. Unlike many of the stores in Yorkville, COS is refreshingly unpretentious and inviting. Those looking to rep the Scandanavian minimalist look on a budget will instantly be in love with the styles available and the prices their offered at.

Oak+Fort

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Oak+Fort’s long tees go for $48

A Canadian brand (!!!) that aims to make luxe-minimalism accessible, Oak+Fort makes super clean minimalist clothing at a reasonable price. Their Eaton Centre location is well worth a visit.

Uniqlo

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Uniqlo’s basics are great assets to any wardrobe. Their merino wool sweaters sell for $29

If you’ve haven’t explored Uniqlo’s brand new Canadian flagship in the Eaton Centre, you’ve been missing out on some great basics at super reasonable prices. The Japanese brand offers a plethora of items in various colourways and materials at ridiculously low prices. Definitely worth facing the frantic crowds still storming this location for a cashmere sweater or cotton chinos.

Royal RepubliQ

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Royal RepubliQ’s white leather Spartacus sneakers are $159 and available from Queen Street store Get Outside

Danish brand Royal RepubliQ sells high quality leather shoes at a reasonable price point. They aren’t cheap, but compared to similar leather sneakers from higher end brands (such as Common Projects), they’re accessible.

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