This February, Raf Simons will debut his first collection as the newest chief creative officer of Calvin Klein.
In the meantime, Simons has unveiled big changes for the brand. Ahead of the label’s much anticipated show at New York Fashion Week, CK has announced a new made-to-measure service.
By Appointment will openly offer customized collections, once reserved for only celebrity clientele. Starting April 1, individuals will be able to book appointments at the New York City office. Redesigned as a more inclusive service, By Appointment will provide Raf Simon’s custom creativity, though unique clothing and accessories, to all clients.
According to Simons, By Appointment is made to celebrate the American woman, and American fashion. The brand revealed its new campaign on Saturday, announcing the service with images reflecting the diversity of American women and fashion since the 1920s. The unveiling coincided with the end of the Women’s Marches that took place around the world, when over 2 million women and men protested for equality.
The campaign is an exciting first look at Simon’s vision for the brand. It stars “a cast of distinct individuals that bring the idea to life: Chosen for who they are, where an essential strength of character is key. Whether famous or unknown, all are treated equally.” The campaign features actress Abbey Lee, model Natalie Westling, and Stranger Things star Millie Bobby Brown.
Creative director Pieter Mulier, who worked closely with Simons for Dior, said the “campaign is driven by character; it’s about a woman feeling empowered and being her own person in what she wears.”
Learn more about the service, or book an appointment here.
Photos by Calvin Klein, from The Fashion Law