Maison Margiela Haute Couture SS17

John Galliano’s Haute Couture collection for Maison Margiela centred around the concepts of filters and deconstruction. Inspired by Snapchat filters, Galliano covered his models’ heads with embroidered faces, hiding their identity. These masks are seem like a perfect expression of the brand’s identity, which emphasizes anonymity both through its design (which feature logos that can be removed) and through its public relations practices (the eponymous Martin Margiela was infamous for avoiding the public eye, and to this day there exists no officiated photographs of him)

The skeletal remains of a topcoat cover this white dress

The show also embraced Margiela’s reputation for deconstruction: Cocktail dresses were made from parts of a peacoat; many dresses were cut into pieces, giving the impression they were only half completed; and many layers were reduced to skeletal remains of an original garment (for example, a topcoat that has been made into a sort of cage made of black strips of wool covered in buttons).

A face “filter” masks a model



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