We all make mistakes. Turns out, your biggest fashion faux pas might actually be how you pronounce your favourite brands. At first blush, it could seem pretentious to place any importance on how you say the name of a luxury fashion brand. But the truth is, these labels are the namesakes of real people and cultures. So let’s pay our respects with a quick linguistics lesson in fashion.
That’s right. All this time, you thought the pronunciation debate was over “Zair-ah” or “Zahr-ah.” It’s neither. Truth is, there’s absolutely no “r” sound in the name.
Pronounced: Kris-chee-yan Lou-bou-tawn
It’s a fashion brand, not a skin condition.
Pronounced: Ee-lee Saw-b
Adidas is German, named for its founder Adi Dassler. Many people incorrectly call it “uh-DEED-as.” But when pronouncing “Adidas,” you should emphasize the long “a” sound and not the “dee.” Like this.
Pronounced: Pro-en-zuh Skool-er
As if the Romanesque “U”-as-a-“V” wasn’t enough to throw you off.
Pronounced: Lahn-vahn (ending with a soft ‘n’)
Pronounced: Ball-mon (ending with a soft ‘n’)
Pronounced: Loo-wee Vwee-tawn (remember…soft ‘n’)
Pronounced: Prah-bull Goo-rong
Think of it like this: Prabal rhymes with bubble.
Have anything to add to our list? Let us know in the comments!
Featured image from Huffington Post.