Palace Skateboards has grown to become of the most instantly recognizable emblems in the streetwear world. In the space of a few short years, Lev Tanju has cultivated a brand that has gone from Supreme’s scrappy London sibling to a worldwide cultural force, worn by multiple celebrities and musicians.
The brand has gone onto challenge Supreme’s Box Logo and BAPE’s Ape Head, and has now grown on to become a main staple piece in global streetwear.
Where did it all begin?
“We’re not a skate company—we’re a family, really. We’re all brothers, pretty much”,
Lev Tanju – Palace Founder
Palace grew from humble beginnings, emerging out of the Palace Wayward Boys Choir (PWBC), a skate crew made up of Lev Tanju and his friends in 2009. As their popularity grew they began to form collaboration with a range of British brands such as Umbro, Reebok and adiddas.
Palace has been ablt to build its own compelling universe that draws in people from all cultures and generations and we look forward to seeing if the brand keeps growing in 2018.
*Text courtsey of WGSN Insider, theguardian, complex and highsnobiety
*Pictures courtsey of complex, Marximum Fashion, Refef and nowre
*Video courtsey of YouTube